Google • Hello Android
The next evolution of the world's most popular operating system
How It All Started
Brief: We set out to reimagine Android.com as a mobile-first experience, evolve the brand to feel more modern, globally inclusive, and accessible—while staying true to its open, innovative spirit.
Objective: The focus was on strengthening brand loyalty and customer satisfaction, while improving the OEM handoff experience. At the same time, we aimed to raise the bar for inclusivity and accessibility across the .com platform.
Role: As Director of Product Design, I led multiple teams through deep research, visionary concepting, and delivery—partnering with executive clients to shape bold ideas into executable, future-ready solutions.
A Closer Look at the Problem
Over the last decade, Android has reached enormous popularity with more than 2.5 billion active devices around the world. This has expanded beyond phones to tablets, cars, watches, TVs and more.
As Android continues to evolve, inclusiveness and accessibility are essential ingredients to building towards a better future for its customers, as well as developer and manufacturer partners.
How We Made It Happen
From brand architecture and strategy, a new identity system, to a fully reimagined mobile-first digital experience; a collaborative approach was followed to ensure brand and experience design were lockstep throughout the project.
Give Android's global partners, and the design community, the creative building blocks to express the brand in a unified way all while still embracing the spirit of curiosity and creativity that's at the heart of Android. By using the new visual system to reimagine android.com, the foundational elements were constantly refined to ensure the brand was truly designed for mobile and digital experiences.
The Impact So Far
In close partnership with Google, Android evolved to be more modern, globally inclusive, and accessible brand. A robust identity system was rolled out globally (spanning customer and manufacturer assets), while simultaneously relaunching android.com.
Within the android.com ecosystem, both Android for business and Android's latest operating system; 'Android 10' was reimagined to ensure a comprehensive brand experience was released.
On the site, the brand’s most important marketing channel, we have seen a 55% increase in site satisfaction.
Brad Donnelley
Design Leadership
Brad Donnelley