Methodology
A Framework for Thoughtful, Impactful Design
Meaningful outcomes emerge from an intentional approach, rooted in insight and supercharged by AI.
My process integrates strategy, creativity, and craft, transitioning from insight to impact through distinct phases. By grounding each phase in clear purpose, the process not only delivers stronger outcomes, but also builds alignment, clarity, and momentum across teams.
AI is used as a force multiplier—unlocking deeper insights, amplifying creativity, and accelerating every stage of the process by turning work that once took weeks into results delivered in days or even hours.
Design is a deliberate journey, beginning with Immersion, where insights are uncovered to inform a clear strategy. From there, Creation transforms those insights into bold ideas that push boundaries and open new opportunities. Envision shapes and tests these directions to ensure they remain adaptable and centered on the needs of users. With Execution, vision becomes reality through craft. Finally, Optimization ensures the work never stands still, drawing on feedback and data to refine and continually evolve in step with ever-changing customer expectations.
Structure is what grounds great design, and AI is what propels it forward. While not a silver bullet, AI acts as a powerful companion, amplifying proven methods, and unlocking new possibilities that push design further than ever before.
Brad Donnelley
Design Leadership
Brad Donnelley