Google • Google For Business
Empowering small business owners with tools to drive meaningful growth
How It All Started
Brief: We reimagined google.com/retail as a true end-to-end growth engine—designed to help retailers scale their businesses and drive measurable impact across every touchpoint.
Objective: Our primary goal was to grow digital sales and revenue. Just as critical was improving customer satisfaction and enabling smarter self-service troubleshooting for long-term engagement.
Role: As Director of Product Design, I led multiple teams through deep research, visionary concepting, and delivery—partnering with executive clients to shape bold ideas into executable, future-ready solutions.
A Closer Look at the Problem
Google offers retail businesses a great selection of products and services aimed at company growth and revenue generation. The only problem; how does one effectively navigation this product landscape to find the right solution for them.
Guidance and partnership is the key. How can Google foster meaningful partnerships with retail businesses, and in doing so become their go-to online retail solution.
How We Made It Happen
In order to build an experience for such a specific market, gaining clear insights into consumer needs and behaviors was vital. Throughout the Discovery phase, comprehensive personas and user journeys where crafted to ensure the right solutions where addressing the right problems.
Brainstorming directly against customer pain points produced a wealth of human centered designed solutions. Followed by prioritization and planning activities, the roadmap was engineered with one purpose in mind; ensure a seamless prospecting web experience for customers.
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The Impact So Far
With a focus on guidance and partnerships, googe.com/retail is now an one-stop-shop for retailer growth solutions. Changing from a product mindset to user need mindset, finding the right products has never been easier.
Featuring a product coach (which seamlessly guides users to personalized recommendations), to highlighting contextual information that's front and center when users need it most, Google for Retail is a site build to reduce friction and champion great products.
Brad Donnelley
Design Leadership
Brad Donnelley